Corporate food giant Heinz claimed to invent a new product called Mayochup in 2018, which is simply Salsa Golf.
Our take: Heinz tried to claim corporate ownership over a mixture Argentine chemist Luis Federico Leloir created at a golf club in the 1920s. Salsa Golf belongs to the Río de la Plata, not a boardroom.
- Heinz suggests it invented salsa rosada; internet explodes
Documents the online backlash against Heinz trying to brand a regional staple.
- Salsa Golf Is A Sauce, Not A Sport
Explores the history and cultural status of the sauce in Argentina and Uruguay.